Beata Łaciak - Member of the Executive Board at the Institute of Public Affairs. She is post-doctoral degree, specialisation – sociology at the Institute of Applied Social Sciences at University of Warsaw. Professor at the War Studies University. Author or co-author of 10 books and more than 70 scientific articles. Interests: sociology of childhood, sociology and history of customs and mass culture. Chosen publication: The Child in modern media culture, ISP, Warsaw 2003 Polish customs during the transformation or the war between fasting and the carnival, TRIO, Warsaw 2005, Social issues in Polish TV series, Żak, Warsaw 2013; (with Jolanta Arcimowicz, Mariola Bieńko), Transformation of Polish habit and custom in the early XXI century, AGAR, Warsaw 2016.